I thoroughly enjoyed this book by two brothers, Chip and Dan Heath. The book continues to fill in gaps in my understanding of good practices and techniques for suggesting (and being successful at) changes in organizations in which I work.
The main message centers around three areas of a metaphor shaped and referenced throughout the book. Heath compares change, and the mindset we encounter when approaching change, to a rider on an elephant. The rider represents our mind and rational thought. The elephant, noticeably larger and more powerful but able to be directed, represents our emotional self. Heath describes three areas that are needed in order to find success in creating a “switch”: directing the rider, motivating the elephant, and shaping the path.
Overall, I liked this book as it gives a clear strategy for crafting an approach to change, no matter if it’s a change in your personal life or in your career.